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Home Articles Article Writing Article Marketing For Improving Your Website Rankings
Article Marketing For Improving Your Website Rankings PDF Print E-mail
by MichaelFleischner


Article marketing is pretty popular these days. The concept of article marketing been around for a couple of years but is finally main stream. This is because it happens to be one of the best methods for developing in bound links to your website and improving search engine rankings.

Even if you are late to the game, article marketing can work for you. For those who haven't started, I suggest you jump in. Article marketing is still one of the best ways to promote your website. No one needs to be concerned that many are using article marketing as a way to promote their website or blog. In fact, article marketing works regardless of who uses it or how many people author new content.

Article marketing is effective because you search engines love quality content. Moreover, you are producing content that will be ranked by search engines and including a link back to your website. Content focused around specific keywords is identified by search engines to display when users search on a particular niche or topic of interest. When your article includes links back to your website, you pass value back to your site.

When you post your article on article directory websites, your content receives additional exposure and is added to related content. As your article ages you benefit from the Google page rank assigned to your article. If you included article back to your website, the value is passed back to your website.

A common mistake that is made when website owners start their article marketing campaign, is they forget to link back to their own website. Sometimes new marketers remember to insert a link to their website but the link is designed in the wrong manner. The right way to develop in bound links is by using keyword rich link text.

If you are unaware of how to produce such a link, do a Google search on create html links. You will find dozens of websites that give you the html code you need to create links in the proper way. If you do not embed your keyword in your link text, you are wasting your precious time and effort in article marketing.

After writing your articles and including links using the proper format, the next step is to distribute them on sites that have a high Google PR and are popular for article aggregation and or distribution. I used to believe that the benefit of these article distribution sites were that they served as a resource for webmasters seeking content. The truth however is that it is the sites Google PR itself that provides the value.

Many online article websites are not that good at distributing content. To distribute your articles you would have to use a software package or an online distribution service. Therefore, you want to focus on article directories that can provide value in terms of the page rank they pass through to your links. Focus your efforts on the top article directories to put your article marketing in overdrive.

Create articles in your niche and structure them correctly. Your links in the author box or included in the article must use your keywords in the anchor text. Test all of your links to make sure they work properly. Once you have validated that everything is working properly, distribute your articles to the top article directories.

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