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Articles Copy writing articles Better Print Advertising
Articles Copy writing articles Better Print Advertising
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1. Headline: 5 times more people read the headline than will read body copy. If the reader likes the Headline they will read the rest of the ad. The Headline is what sparks their curiosity. It should be simple and clearly why the product interests the individual. 2. News and headlines: People read consumer magazines and newspapers to get news. If you have genuine news such as product updates or new innovations by all means put it in the headline. 3. How many words in a headline? In headline tests conducted with cooperation from a big department store, it was found that headlines of 10 words or longer sold more goods than short headlines. In terms of recall, headlines between 8-and-10 words are most effective. In mail order advertising, headlines between 6-and-12 words get the must coupon returns. On the average, long headlines sell more merchandise than short ones 4. Talk to Your Prospects: When a specific group consumes your product; Speak to them in your headline - Travelers, Video Game Players, business owners? 5. Purchasers Read Long Copy: Non Buyers quit reading by the 50th word, between 50 and 500 words are where you must sell the product to potential buyers. They will read longer into an advertisement. Get their interest with the headline, Give them a reason to buy in the copy. Make sure the copy sticks so they do not substitute brands when they get to the retail store. 6. Before and AfterAds: Before and after ads are above average in grabbing the readers attention. Contrast seems to work well. If then seems to be well understood by the consumer. 7. Line Drawings vs. Photos: Photographs work better than Drawing almost allways. The Reader relates better to ads he feel are genuine. The photo should pull readers in and be directly related to the reason why they should buy your product or service. 8. Captions: Twice as many people read the captions under photographs as read the body copies. Never place a photo without a caption. Because Associated Press Style calls for captions under photos people expect it. 9. Editorial layout vs. Art Layout The more an advertisement looks like the editorial in the magazine the higher the readership on most occasions. The art layout is much easier to get by the President of the company you are representing. A good agency will take the time to convince the CEO that he knows much more about their product that the consumer. 10. Test and Retest Readership has been known to increase with repetition. Continually test new ads against the old ones and run the winner. About the Author: Dennis Gartland is the CEO of an Ohio Advertising Agency Net Advertising Group can help you increase the response rates on your print advertisements. Learn how to use Small Business Search Engine Optimizationto further increase your advertising results |
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