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Articles Copy writing articles Advertising for Lawyers: Writing Better Copy for Your Website
Articles Copy writing articles Advertising for Lawyers: Writing Better Copy for Your Website
| Advertising for Lawyers: Writing Better Copy for Your Website |
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Internet advertising for lawyers is a difficult when you are attempting to write copy for your website. Legal topics are complex and can be tricky to sum up in a short paragraph. The copy on a law firm's website needs to serve the dual purpose of getting across the important legal points as well as holding the attention of internet users. Writing for the web is unique from other types of more traditional writing. Effective advertising for lawyers requires that you improve your skills with regards to writing for the web. I want to discuss how to improve your writing for the web. I want you to think of this from the perspective of writing to improve the user experience. Your copy should help make your site easier to use and also engage the user. What follows are some suggestions to get you on the right path: 1. Numbered Lists - People on the internet like numbered lists. They are easy to scan and extract data from. Be sure to include lists when writing for the internet. 2. Write as if you are engaged in conversation - People don't want to read obvious marketing pitches, or legal speak. They want to interact with another human being. Write with your own, professional voice. 3. Don't write in legal speak - Not only is legalese difficult to understand for most people, it is less effective on the web. The last thing you want is for someone to bounce off of your site because they can't understand you. With fleeting attention and your competition only a click away, make sure you are communicating in a language the common man understands and identifies with. 4. Use graphics and photos when appropriate - People respond well to graphics and photos. They are drawn to them on the page. Photos can set an emotional mood and make the page more interesting. Take some time to look over the existing copy on your website. Are you following the guidelines set forth above? If not, making a few changes will go a long way towards improving your website copy. About the Author: Do you want a better internet advertising for lawyers solution? Jeff Berman's company, AttorneySync, was formed to take your current lawyer marketing efforts to the next level. |
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