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Articles Copy writing articles 3 Easy Steps to Dramatically Improve Your Writing
Articles Copy writing articles 3 Easy Steps to Dramatically Improve Your Writing
| 3 Easy Steps to Dramatically Improve Your Writing |
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What separates a beginner from the pros? Amateur writers write just to write. While this may create tons of negligible content, (or offer them private enjoyment), it does nothing to help them get noticed, increase business, or move their audience to take action. What's the goal of great writing? The pros focus on one thing: to move the reader to change. A good writer can help the reader to see the world through another set of eyes. To act differently. And maybe even change the way they cooperate with the world. Anyone can throw a few words together to make a complete sentence (case in point: most of the blogging world), but if you want to have real power throughout your writing, you must learn to write for impact. It's the difference between being merely educational and being influential. There are three simple steps to powerful writing: 1) writing for a particular audience, 2) using the right location, and 3) choosing and executing the right type of conversion. Targeted Audience Getting in touch with your target audience is vital. See things from their perspective and not your point of view. Every article I write starts with identifying my target reader: What is his age? What are her hobbies and interests? Education? Income level? Purchasing habits? Etc. Once I've nailed down the exact audience I'm trying to reach, and identified their characteristics, I craft a message specifically for them. Younger readers respond to words like revolutionary, cutting-edge, fresh, or innovative. Someone in the 60+ age category will be turned off immediately by such wording. They prefer safe, effective, and proven. Correct Medium By location I mean the medium used to communicate your message. This includes things like magazines, newspapers, journals, books, radio and TV ads, as well as blogs, websites, and other online means. Your audience, in large part, determines the venue you choose. For instance, if I'm writing an article on monetary policy (my intended audience might be economists), the best venue is probably an academic journal rather than an online method. Few people can stand to read long blocks of important text on a computer screen without eye fatigue. And I probably won't have enough space to make my case in a magazines or newspaper. Alternatively, if my content is concise, uncomplicated, and intended for a broader audience, possibly a newspaper article makes sense. All of us are exposed to writing that we skim or ignore. Yet if that same message is accessible in a venue more pleasing to us, we're much more likely to spend time reading it. Writing for change requires using the best location for our topic and audience. Correct Conversion The three main types of conversion are know, feel, and do. When you write a know piece, you're seeking to inform the reader with new facts, or possible old facts arranged in a new light. You're trying to help them learn. With a feel article, then point is to develop a strong emotional reaction from the reader. And with a do piece, you're trying to get them to do something, to take some form of action. Amateurs look at this and try to do all three (When they even recognize it at all.) Professionals focus on only one, because doing so affects the others. How do you want the readers life to change because they read your message? What do you want to see occur in them? Do you primarily want them to know, feel, or do something? Pick one - yes, just one - and carry it out well, and the others will take care of themselves. If you want your message to actually have impact, you must learn to write for change. Know whom you're writing to, use the right location to reach them, and choose the right conversion and execute it well. After all, writing that changes you is the only writing worth reading. About the Author: Anthony James Goolsby (Jim) is a freelance ghostwriter specializing in writing online copy, blogging, and article marketing for clients. For more information, and to receive the no-cost report, "How To Attract Highly Targeted Free Traffic With Unique Content to Your Niche Blogs " Automatically, visit his site Copy Made Easy. |
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