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Articles Writing Press Releases The Basics of Press Releases
Articles Writing Press Releases The Basics of Press Releases
| The Basics of Press Releases |
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Press releases are an easy-to-use tool to attract media attention for your business and changes or events you are having. Press releases should not be considered advertising and they should be used sparingly and appropriately. You want to attract reporters from local or national media and sending out advertisement style press releases won't work. Press releases have a purpose and that is to entice reporters with a possible story. Writing a press release is not hard but there is a format to use. Make it easy for reporters to contact you. All press releases should have your name, location, phone number and email address on them. All press releases should be written in third person and should have an angle. It should be obvious to the reporter reviewing your press release that there is a news story there. Press releases should make the story clear for the reporter. What is unique about your business itself or the change or event at your business? It is imperative that you have a unique "story" to tell about your business, its history, a new product or how you work with the community. A new application development is a news story, the fact that it is on sale for 25% off is not. Employing a large number of high school students to help your community is a story. A family business that is being revived with technology is a story. Choose your angel wisely and make sure you know what makes you different before submitting to journalists for review. You can write your releases yourself or outsource it to someone else very affordably. There are inexpensive writing services across the Web. You can find experienced copywriters at Elance.com, Odesk.com or GetaFreelancer.com. Expect to pay from $5-$15 per press release. Ask for samples press releases that your writer has done ahead of time. Again, however, it is fairly easy to write a press release and you can find templates across the Web. When you are writing your press release, be sure it has plenty of detail but isn't a marketing or sales piece. The reason for the release should be obvious to a reporter and you should write the release like a potential news story that anyone can read-not one full of jargon or industry language. Don't make it a product or service pitch. Write the beginning of a story or announcement. When your press releases are ready, it is time to send them out to be seen. You can do this online. There are plenty of services that will release your items for free or for a fee. Free sites have stipulations about how often you can submit and where they will go so do your research. A simple online search for press release services will offer many choices. Register with several of them and review their requirements. When considering marketing and publicity, don't forget press releases! Learn to use them effectively, as enticements and aids for journalists and not as sales pitches and you can build credibility both with your industry and with reporters. Media attention is free publicity so use press releases well and you may find yourself being considered an expert in your field. About the Author: With 30 years of consulting experience, Steven Schlagel offers training and coaching for startups, entrepreneurs and small business owners. Check his site for more articles to increase your success! |
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